Its been a busy year for GhostFace and Fun World, New merchandise in many forms, and already another collaboration with Angry Orchard, as well as GhostFace Vodka earlier in the year, and now we have another collaboration between Paramount, and Fun World, for Scream / GhostFace…
FANTA now have a Haunted Universe where GhostFace is proud to be added to, more below, from the official Coca Cola site…. Now we know why RJ is always busy, to Quote, ‘ There’s so much going on!’….
For the first time, the four original characters from Fanta’s Haunted Universe will appear on-pack as part of a limited-edition collectible range. Joining them is a major new addition: Ghost Face® the iconic horror figure made famous by the Scream movies, becomes the first-ever guest character to enter Fanta’s Haunted Universe.
The launch introduces five collectible can designs and a new limited-edition flavor, Ghost Face® Punch, extending Fanta’s Haunted Universe beyond storytelling and into product, packaging and shopper experiences.
A CELEBRATION OF HALLOWEEN FANS
Halloween has always been about the characters, stories and traditions that fans return to year after year. By bringing together Ghost Face® and Fanta, the collaboration celebrates two beloved parts of Halloween culture. Whether it’s collecting limited-edition cans, enjoying seasonal flavours or getting together with friends for a Scream movie marathon, the partnership is designed to help fans make the most of the season.
R.J Torbert, Director of Licensing and Brand Enforcement at Fun World said: “Ghost Face® has been a Halloween favourite for decades and is recognized as The ICON of Halloween®. We’re excited to see him join Fanta’s Haunted Universe as its first-ever guest character. Bringing together Ghost Face® and Fanta creates a fun and unexpected Halloween experience that celebrates everything fans love about the season. It has been a pleasure working with the Fanta team to bring this project to life”.
Paramount+ and Coca‑Cola partnered with Roger Jackson (voice of Ghost Face) to provide the audio for the campaign. The Scream collection of movies (1-7) is available for stream to watch on Paramount+ (availability of full franchise varies by territory).
The limited-edition Ghost Face® Punch range and collectible can designs will be widely available beginning August 24th at grocery stores, mass merchandisers, convenience and gas stores, drug stores, and in select foodservice, on-premise, and e-commerce sites. The Ghost Face® Punch and collectable cans will be available in 500 mL rPET bottles and 355 mL 12-pack cans. The cans and bottles are made, moved and sold in Canada by Coke Canada Bottling.
Already the news is doing the rounds and is featured on other sites already… CREATIVE SALON – BLOODY DISGUSTING –
